July 7, 2022 Meeting

Notes

Strategic Compass

Zane requested that a "Goals" subheading is added above the goals items on each priority page. We will also add a "View More" link under the news card with each KEEP item to view more tagged stories.

Zane mentioned that the news card is not displaying the most recently tagged story. Shawn and Dan will look into this.

Cassie pointed out that searching the Internal news category doesn't return any results. This is a semi-known issue and results are eventually returned after clicking the Search button 2-3 times. Shawn and Dan will look into this too.

Directory

Earlier this week, a request came through to Shawn about splitting the items listed on the School of Medicine organization page in Directory into groups separated by headings. In an effort to align the structure of these items in Directory with the structure of the items listed in the Departments and Programs page we excluded particular items from the general list of departments and then only list these particular items under the "Affiliates" and "Administrative groups" subheadings. These updates will be pushed this afternoon.

Shawn emphasized that these decisions are not final and that the way these items are grouped can change depending on how the school wants them to. It will take 4-6 hours to fulfill any requested change to this page.

In the long term, we will work with Health Sciences marketing to potentially move WV STEPS, and any other appropriate groups, under Health Sciences in Directory so that all of the schools can represent it.

Microsoft Clarity

The Microsoft Clarity tracking was added to the School of Medicine website about 4 weeks ago to gather page-level analytics. We reviewed some of the features and data with the group, including clicked links ranked by most clicked to least clicked and the average distance that users scroll on each page. Using Microsoft Clarity will be very beneficial in providing data-driven visuals to make and reinforce layout and design decisions.

Cassie inquired with Bill about gathering analytics around the Students page before and after it was updated on August 6th, 2021.

Cassie also suggested that Nikky and Bill work together to potentially put together a "year-end recap" in December to present in January. This recap would include changes and improvements made the to the website throughout the year and with data reinforce the decisions made.

Undergraduate and professional programs

We briefly discussed the need to better highlight and illustrate the pathways between the undergraduate, graduate, and professional programs. We agree that keeping these 3 groups as separate pages is still the right decision and that we should evolve these new pages and not recreate the pathways information already presented at the University level.